Ever wonder where the LoveSac idea originated? The story of how founder Shawny D. took a wild idea and turned it successful business is pretty interesting. Check out this video of the LoveSac story as told by the man himself:
The persistence and creativity that went into building the LoveSac brand is an inspiration to all entrepreneurs.
How has owning a LoveSac inspired you?
For me it has proved that:
1) Any product can be improved upon. The old-school bean bag was generally enjoyed by most, but their durability was horrible. It is no fun if you jump on them.
2) Goods brands can still be built through grassroots strategies if you have a quality product.
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